And yes, that's my son Rafi.
Dan & Rafi
I've always been the person my family calls when they have a tech question. Wi-Fi acting up? Call Dan. New phone and can't figure out the camera? Call Dan. And now — AI? Call Dan.
Honestly, the AI questions are the best ones. Because unlike Wi-Fi problems, AI actually does something incredible once you get past the initial weirdness. Every time I walk someone through their first real AI interaction — when they realize they just did something they thought they couldn't do — I love it.
I built PZLemon because not everyone has a Dan in their family. The 7-day challenge is my way of being that person for you — showing up every morning with a simple, no-jargon, no-pressure nudge to try something new.
The name? Say it out loud: PZ Lemon. Easy peasy lemon squeezy. That's the whole philosophy — AI should be that easy. The fact that it also gave us Zest, a floating lemon mascot with way more confidence than he should have, was just a bonus.
Outside of PZLemon, I help small business owners automate the repetitive work that quietly drains their week at FrictionList.com. Different audience, same idea: make useful things feel approachable.
If I can't explain it in plain English, I don't publish it. Every email is written for someone who's never thought about AI before.
We're not teaching AI theory. We're showing you how to plan a trip, understand a medical report, write a better email, or create something you're proud of.
Miss a day? No problem. Come back when you're ready. This isn't school.
The 7-day challenge and the ongoing newsletter are completely free. No upsell, no premium tier. Just good content.
7 days. 15 minutes a day. Starts tomorrow.